PROJECT OVERVIEW
Overview
Lacabite Bakery & Arabic Sweets needed a brand identity that could carry the warmth of an artisan bakery while maintaining the professionalism expected of a growing food-and-beverage business. Clay Graphik developed a complete brand system — from core identity and extensive guidelines through to brand touchpoints and digital design — creating a visual presence that works across physical and digital customer touchpoints.
BRAND IDENTITY
Brand Identity
The identity was designed to feel inviting and distinctive — reflecting the character of a bakery and Arabic sweets brand while maintaining visual consistency. The logo, colour palette and typography system work together to create a brand that feels both approachable and professionally crafted.
BRAND GUIDELINES
Brand Guidelines
A comprehensive brand guidelines document was developed to ensure consistent application of the identity across every touchpoint. The guidelines cover logo usage, colour specifications, typography rules, layout principles and application examples — providing a complete reference for maintaining the brand's visual standards.
BRAND TOUCHPOINTS
Brand Touchpoints
The identity was extended across a range of physical and digital touchpoints — from packaging and in-store materials to business collateral and marketing assets. Each application follows the established brand rules, ensuring the visual experience stays consistent whether a customer encounters the brand online or in person.
WEBSITE EXPERIENCE
Website Experience
The website was designed to present the bakery's offering clearly while maintaining the brand's visual character. Layout structure, content hierarchy and visual elements follow the same design system established in the brand guidelines — creating a digital presence that feels like a natural extension of the physical brand experience.
MOBILE EXPERIENCE
Mobile Experience
The mobile experience was designed to maintain the brand's visual standards on smaller screens — ensuring the same quality of experience whether visitors access the brand from a desktop browser or a mobile device. The responsive system adapts layout and content while preserving the brand's design language.
DELIVERABLES
- Brand strategy and positioning
- Logo and identity system
- Colour palette and typography
- 22-page brand guidelines document
- Brand touchpoint design
- Website design
- Responsive mobile experience
- Brand application examples
PROJECT OUTPUT
A complete brand system — from identity and 22-page guidelines document through to digital presence — giving Lacabite a consistent, professional visual identity across all customer-facing channels.
